Wednesday, July 15, 2015

How strategic but seemingly innocuous articles blend in effectively with a full page ad on the back of a newspaper . Perfect Kill for the PR



 The July 16th edition of the mint newspaper carries a front page article on How digital are Indian IT companies?  



It gives a new perspective to look at the business of Indian IT companies by comparing their revenue per employee generated from the digital business. Digital business can be broadly classified as any business done on Social, mobile, analytics, cloud and internet of things.
According to this analysis the revenue per employee from the digital business for the Indian IT triumvirate of TCS, Wipro and Infosys are pegged between US $48,000 to $55,000.The chart is topped by Accenture which has a metric  of close to US $ 200,000. It also gives a brief explanation of Accentures  work in digital IT services business.So far so good.



When I finished reading the paper and looked at the back there was a huge full page Advertisement of Accenture .Was it mere coincidence? Can I take this at face value J

Response to Mihir Sharma's write up on Rajiv Malhotra in Business Standard

Dear Mihir,

Let me at the outset state that I am a fan of your writings and eagerly look forward to reading your columns in Business Standard
I am not the typical Internet troll who pounces on anything remotely offending the Hindu right or whatever if such a term exists.

I would put myself as a seeker who has started ;a little bit late though, on the journey of our past .Our as in not restricted to any particular region or religion but a shared past to which we all belong to.
In this journey of discovery one thing I have tried is to minimize as far as possible is the influence of  my ideology, my leanings and shed whatever analytical framework and analyze any fact in a dispassionate manner.
When I examine your critique on Mr. Rajiv Malhotras  in the BS edition July 14, http://www.business-standard.com/article/opinion/mihir-s-sharma-the-publishers-and-the-crackpots-115071401453_1.html

I can’t help but think that you have wily nily superimposed your existing ideology/leanings in pronouncing the verdict  “The authors who write the "path-breaking" studies that "Western-style academia doesn't want you to read" are in fact, most likely, peddling outlandish work that would easily fail the standards that the existing body of work has had to meet”
In passing this verdict you have analyzed a tweet by Mr.Malhotra  without looking at the context in  which that tweet was   made. (given below)

Sanskrit language has no quotation marks , yet scholars cited, others for 1000 yrs. .Western standard not the only way to acknowledge  

I don’t know the context in which this tweet was made but having read a few of his books the central message that came across was that all our discovery /understanding of Indian History was from Western perspective/framework/standards .We have looked at our histories from the standpoint of the West. If you try to analyze our history from an Indian perspective /framework  it gives rise to an alternate point of view. I am not commenting on which standard is right or wrong but the awareness of this bias is important. Once a person is aware of his bias then it is an individual’s choice on what to believe. I have digressed a bit .If you look at the tweet from a standards perspective then a different conclusion may arise.

However I am not for a moment condoning plagiarism if it exists.
If you look at the scroll article that you have used to draw your conclusion there is also a tweet from Mr.Malhotra  End note stating “This section draws heavily on Author XYZ suffices  by all norms .No need to restate after each para
There’s also one quote form Mr Malhotra in that article (quoted below)
Malhotra, of course, denied the charge of plagiarism and passed off the lack of acknowledgements and the presence of unmarked verbatim quotes as “cosmetic” errors

Apart from Scroll I decided to dig in and find some more dope on the allegation of plagiarism and there’s also a link on the rebuttal of the charges by the Hindu right J .It quotes each paragraph of the book and the page number of the paragraphs and also the rebuttal page wise.

Now as an unbiased observer if I look at all the facts before me I would conclude that it’s not a case of plagiarism but not following the practice of referencing the author after the end of every page. In this case the reference was given at the end.

Apart from referencing issues there’s also the charge of taking a quote from one context and using it in different context. Well as long as the quote is referenced I don’t think that’s plagiarism. You can say that he didn’t follow the practice of mentioning at the end of the page.


As for using it in different context; well I guess that’s why we have different interpretation of  the classics. It’s shaped by the writer’s perspective and humanity is none the worse for it