Wednesday, July 15, 2015

How strategic but seemingly innocuous articles blend in effectively with a full page ad on the back of a newspaper . Perfect Kill for the PR



 The July 16th edition of the mint newspaper carries a front page article on How digital are Indian IT companies?  



It gives a new perspective to look at the business of Indian IT companies by comparing their revenue per employee generated from the digital business. Digital business can be broadly classified as any business done on Social, mobile, analytics, cloud and internet of things.
According to this analysis the revenue per employee from the digital business for the Indian IT triumvirate of TCS, Wipro and Infosys are pegged between US $48,000 to $55,000.The chart is topped by Accenture which has a metric  of close to US $ 200,000. It also gives a brief explanation of Accentures  work in digital IT services business.So far so good.



When I finished reading the paper and looked at the back there was a huge full page Advertisement of Accenture .Was it mere coincidence? Can I take this at face value J

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